I think about songs the same way I think about stories. The characters I imagine and the lives they live out typically wind up in one or the other, and “Archie” is one of them. The song follows a young boy who has run away from home to join his outcast uncle, who lives and roams in an old van.
Through a series of vignettes, I take you through the boy’s realization of Archie’s life as a thief, the consequences that follow and the looming fear that it is too late to turn back.
Watch the official video for “Archie” on YouTube ▷ Indie88’s official premiere.
I produced “Archie” with Steven Gibb at Lites Down in Montreal. Having previously recorded from my bedroom, this experience allowed me to control and craft my sound in ways I didn’t have access to before. With these tools and Steven’s experience, I felt for the first time that I was able to accurately represent a song the way I intended.