With over 45% of the world consuming music using streaming services, your Spotify Promotion strategy is becoming increasingly important. Bands need to have a branding and presence which appeals to their audience and convince them to become loyal fans.
It was previously believed that an artist profile was no important, as we consume music through playlists and Discover Weekly’s, so it is rare that you ever decide to visit the artist profile of the band you are listening to. However, Spotify are adding more and more features to this section of their platform, now allowing you to link outside of Spotify to social medias, which creates an emphasis on driving people to your About section as there are now multiple ways to convert the visitor to become fans.
Here is our best tips to help structure your artist profile: