Claudia Bouvette is back in a whole new light as she announces her debut full-length album ‘The Paradise Club’ (set for release in May 2022 via Bonsound). To coincide with the news, she is showcasing the first taste with her thrilling new single ‘Douchebag’ which shows Claudia Bouvette standing tall for what she truly believes in.
In Claudia’s first empowering offering from the album, Douchebag represents a change in direction for the Alt Pop artist. Co-written with Connor Seidel (Charlotte Cardin,Ralph) and Vincent Roberge (alias Les Louanges), Douchebag is intended to reflect the post-apocalyptic period when one finally manages to feel more detached, see clearly and regain awareness of one’s self-worth.
This new track is accompanied by a beautiful music video directed by Soleil Denault. It recounts the story of a person who finally breaks free from the feelings that prevent her from seeing clearly in her relationships and who regains her power in a burst of transformation and strength. Douchebag, which the director explains is a pure expression of healing and empowerment, comes to life through Claudia’s glowing newfound confidence, dressed in looks that inspire a strong, assertive femme fatale, which echoes the spirit of the song. Her performance is striking and different from anything the young artist has presented before, her emancipation shining through the screen.
The Paradise Club is a showstopper, an album where outbursts are brilliantly paired with dance steps; where frank and raw language, skilfully shifting from English to French, sails on seminal rhythms. Claudia sings about her failed and fallen loves, the drama of devastating relationships and the emotional turmoil surrounding her life, but it is above all a moving work of reconstruction, where from distress we move towards emancipation. Co-written and co-produced by Claudia and Connor Seidel, The Paradise Club is the album of a young woman asserting herself. It is both intense and festive, introspective and playful, carried at arm’s length by the exemplary verve of an artist in full possession of her means.
Watch the video for Douchebag right here.