What do rappers do when a pandemic hits, their income has been affected and they can no longer tour, sell merch or do the things they normally would?
For Brooklyn recording artist Serious Voice, the answer is create, create, and do some more creating.
Unlike most who were saving their reserves for a bad day or a potential job loss Serious Voice was making regular phone calls with her team, planning shoots, booking flights, emailing potential guests, creating posts in Facebook groups to get help, and shifting her mask on occasion to engage in what is now called Success Stories With Serious Voice.
With the commitment of one TV streaming service, Serious Voice launched SSTV in October of 2020, deep into the pandemic. After taping an entire season, she learned the streaming service was no longer in business and had to shift.
“That’s when I realized all of our investment would be useless if we didn’t act immediately. I began to call everyone I knew in and out of the business, with some knowledge about the production of a talk show. I then consulted with the team and we decided this was the best route to take. We are independently producing a show and going the public access route.”
Now just seven month later, the new talk show, which highlights the successes of those in the black and brown communities, is airing on seven tv stations in five markets. This should come as no surprise to many as the rapper is also a journalist who has garnered glimpses of success.
The rapper who’s catalogue primarily boasts Christian hip hop songs, a few mainstream sounding songs and a song she got placed on Spike Lee’s She’s Gotta Have It on Netflix a couple zoom parties and a plethora of behind the scenes posts on social media, she’s achieved something many have not.