BLUFF is a Russian-born, Canadian electronic music artist who bridges the gap between organic and digital realms. Making his musical start as a teen in various rock bands, playing guitar and singing, BLUFF discovered electronic music and never looked back. His work gets its distinct sound by combining his love of older alternative music, great songwriting and fresh sounds.

New single, “Fight The Feeling,” features singer Ehlee and is also BLUFF’s first collaboration with songwriter Lydia Sutherland. Inspiration came from chord progressions – the element that makes BLUFF dream. Lyrically, the song touches on overthinking aspects of a new relationship.