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|Breaking Into the Film & TV Music Markets|
Monday, February 09, 2009 @ 22:28:44 UTC
Remember Lisa Loeb? She was an unsigned artist who went to school with the actor
Ethan Hawke. When Hawke was doing the movie Reality Bites, he brought
Loeb's music in for soundtrack consideration. RCA liked it, put her on the film's
soundtrack, and that track of hers blew up and launched her music career.
|Developing a Positive Music Marketing Mindset|
Saturday, October 04, 2008 @ 21:17:28 UTC
How many times have you thought this: "I'm just not cut out to be a salesman";
"I don't like promoting myself;" and "I'm too busy to spend my
Marketing yourself, your songs, your CDs or your live shows is imperative in
this dense media market we inhabit. But getting your signal through all the
noise out there often seems like a hurculean task, leaving you feeling paralyzed
|A New Era of Monetizing Music: The Artists' Model|
Saturday, October 04, 2008 @ 21:14:48 UTC
October 10, 2008 marks the one year anniversary of Radiohead's In Rainbows,
which was initially released as a digital
download, and only afterwards as a CD (the physical disc was released
in North America on January 1, 2008). In Rainbows was Radiohead's first
release after the end of their contract with EMI,
and the end of the longest gap between studio albums in their career.
|Palin Comparison: Which Ticket Would Be Better for Music?|
Monday, September 08, 2008 @ 22:17:12 UTC
Word is that Alaska governor, Republican vice presidential
nominee and airborne wolf hunting supporter Sarah Palin gave one
of her children the middle name "Van" so that his name would
rhyme with Van Halen. After all, one of its best-selling albums,
1984, did come out the same year she competed in the Miss Alaska
pageant. We know Barack Obama running mate Joe Biden is a staunch
supporter of the RIAA and other copyright interests through his
sponsorship of the Perform Act, which tried to prevent people
from recording satellite and internet radio, and he was also a
main supporter of the RAVE Act. Let the comparisons ensue!
|A Money-Saving Secret for Registering Your Copyrights|
Monday, September 08, 2008 @ 00:31:10 UTC
It is not essential to register your copyrights with the government's
Copyright Office (www.copyright.gov) but it is advisable. Registration
creates a clear paper trail in the event of an infringement on your copyright.
Plus (and this is ultimately most important), formal registration allows you
to collect statutory damages as well as attorney fees from the infringer when
you win your case. 'Nuff said.
|It's All Good: There is No Such Thing as Bad Press!|
Saturday, July 12, 2008 @ 21:48:02 UTC
It's one of the oldest riddles in the history of music: If a band rocks hard
in the forest and there's no one there to hear it... did it ever really happen?
It's a fact: you may be the most talented musician in the galaxy, but if no
knows about you, you'll probably never advance past playing to your one and
only fan in the mirror in your mom's garage.
|Music Online Glossary - When Music, Music Careers and PCs Collide|
Saturday, July 12, 2008 @ 21:44:32 UTC
The Internet is a place where music can be discovered, reviewed, discussed,
shared, and purchased. Musicians know this and get online to upload their music
and become a part of the world wide music machine. The Web also allows musicians
to access music knowledge, and from time to time, an artist may come across
new terminology or phrases they don't understand. To help, below is a mini glossary
containing a selection of music business terms, an excerpt of a more extensive
glossary found on Artistopia.com.
|And The Winner Is: Will Awards & Contests Lead to Bigger Things?|
Saturday, April 05, 2008 @ 15:37:47 UTC
Imagine this: you’re a huge rockstar. Your pool is filled with hotties
and your bathtub with champagne. You have a coffee table made out of your signature
guitar and your Cadillac Escalade has beer on tap and a flat screen high definition
TV. Even with all of the expensive toys and extravagant showpieces in your crib,
the thing that first draws the attention of press and partygoers alike: the
wall lined with your awards.
|Promote Your Music on Social Networking Sites|
Saturday, April 05, 2008 @ 15:34:41 UTC
Social networking websites are one of the hottest trends around. Everyone is
on them. They grow virally and extremely fast. If someone joins up, they'll
have to invite their Yahoo, AIM, or Hotmail address book, and soon they'll have
all their friends on it, too.
|Crowdfunding: Arts Patronage for the Masses?|
Saturday, March 08, 2008 @ 15:45:22 UTC
In 1997 when 80's prog-rock band Marillion scheduled a European tour to support
its new album, keyboardist Mark Kelly posted an Internet message stating that
the band would not tour the United States due to a lack of record company support.
Fans of the band worldwide joined forces to raise over $60,000 to underwrite
it, and the band undertook its largest North American tour since 1991. Since
then, Marillion has been able to tour and record several more times all based
on direct fan support. As a result, such passionate, wholesale support has allowed
Marillion to step outside of the conventional music industry and find their
|Record Labels: Survival Of The Fittest|
Saturday, March 08, 2008 @ 15:31:44 UTC
We all know that the record business is in major transition, has been for a
few years now. Still, major labels and independent labels are trying to figure
out what the new model is. But the real problem with most labels is that they
still want to be in 'big business'. This is the first real issue labels have
got to deal with. Because CD sales are on the downturn, record labels are cutting
back on staff (hence the EMI shake up recently). But I have my own opinion about
this. I firmly believe any existing record label that has an office staff
on salary is now doomed to fail. And the old model where labels had one or two
successful acts in order to 'fund' 80% of their other failed acts, absolutely
needs to go. Any label existing today thinking that this is something that even
has a chance of working has its days numbered.
|The Green-Eyed Monster: Are You Friends Really Happy For Your Success?|
Saturday, March 08, 2008 @ 15:29:13 UTC
Ideally, it should always be the way you've imagined it in your daydreams. You
get the phone call you've been waiting for: the big live review, the hot music
management company wants you to sign with them, the A&R rep from that major
label is coming to your next showcase, or you were picked as one of the best
unsigned musicians in the area. Your first thought is to share your good news
with your best friends, your comrades, your fellow struggling musicians.
|So You're Planning a CD Release Party|
Sunday, February 10, 2008 @ 15:55:33 UTC
You would be amazed how often I get a phone call like this: "We're almost
finished mixing our songs and we have a release party booked for next weekend.
How fast can we get our CDs made?" Unfortunately this scenario happens
all too often, and it's the reason why I decided to impart a few thoughts about
|How to Create Your Own Virtual Street Team|
Sunday, February 10, 2008 @ 15:54:07 UTC
One of the Keys to true independence as an artist is creating and running your
own street team. Now with the power of the internet you can make this a reality
without breaking the bank. It has been tried true and tested by some of the
top indie artists and labels. This can be an artist's #1 source of money if
done right. A prime example is Maroon 5. From what I understand they have sold
over 500,000 records from their street teams.
|Wheatware Music - A Green Alternative|
Sunday, February 10, 2008 @ 15:52:18 UTC
Wheatware is an innovative company making surprising products from "bio-resin",
which is a fancy way of saying they are creating a plastic-type substance made
from wheat. So now, for the first time, a company has begun making compostable,
environmentally friendly guitar picks and drums sticks. In addition, Wheatware
manufactures other non-music products, including tableware, chopsticks, golf
tees, and clothes hangers.
|2007 Music Industry News Wrap-Up|
Sunday, December 02, 2007 @ 14:02:48 UTC
Topic: Industry News
2007 was characterized by continued growth of digital download sales, and continued
losses on physical formats like CDs, causing a large net loss for major recording
companies, who found themselves continuing to struggle to define business models
in the digital domain. Major labels toyed with DRM-free song sales models, but
continued the trend of filing thousands of lawsuits against fans and college
students for allegedly illegal downloading. Alternative types of artist deals
began to emerge, with Starbucks signing Paul McCartney, and Madonna signing
with Live Nation, while some labels attempted to grab a larger share if their
artists' merch sales. Apple scored again with sustained iPod and iTunes sales,
while Amazon.com and Wal-Mart entered the download marketplace for the first
time. Internet radio was hit with new, higher royalty rates, social networks
were all the rage online, and Prince & Radiohead tested new models for distribution.
|DVD Review: 411 on The Independent Music Movement|
Sunday, December 02, 2007 @ 02:26:50 UTC
DVD Title: 411 on The Independent Music Movement
Publisher: Aneel Robinson
|Hot Tips to Nurture Your Fans|
Saturday, November 03, 2007 @ 15:10:59 UTC
Building your audience and growing your fan base is your golden ring to success.
None of the industry executives at labels, management firms, booking agencies,
the media or retail can ignore a demanding, loyal fan base. Job number one,
in that case, is to nurture your audience.
|Set Goals: Your Rockstardom Wasn't Built in a Day!|
Saturday, November 03, 2007 @ 15:09:32 UTC
Every musician currently living on the Planet Earth would love nothing more
than to wake up tomorrow in the midst of their glorious peak of superstardom.
But, as Rome wasn't built in a day, neither is the career of any musician. A
musical career is a long, sometimes arduous journey of tiny advances and minor
setbacks, filling the fragile shell of big breaks and huge disappointments.
It's up, it's down, it's all around and hopefully, as time passes, you can see
the course of your career building up slowly through weeks and months and years
of steady progress.
|8 Reasons Why a Band or Artist Needs a Manager|
Saturday, November 03, 2007 @ 15:08:10 UTC
To most musicians, the enduring image of an artist manager is a caricature of
a heavyset, unkempt slob of a man, stuffed into a 2-sizes-too-small, off-the-rack
department store suit, chomping on a cheap smelly cigar while sliding a greasy
hand unceremoniously into the back pocket of a starving artist. Surely, somewhere
in the vast landscape of the music universe, such malice exists. The vast majority
of artist managers, however, are a motley collection of well-meaning, hardworking,
selfless individuals struggling to make the dreams of someone they believe in